~ CONCEALER ~
When choosing a concealer, you want to choose one that is slightly lighter than your natural skin tone, but close enough to match it. The clue is in the name, concealers are meant to conceal, not to draw attention to themselves or to the area you're trying to hide. Yellow based concealers are best for fairer skin tones whereas orange based concealers are better suited to darker skin tones.
What sort of concealer are you after?
- If the skin under your eye is thin and the circles are not too dark, it is probably better to go for a liquid concealer. Just note that liquid concealers are sheer and light, so if you require more coverage, you would have to build it up by applying more.
- If your under eye circles are really dark, it is better to use a cream concealer as cream concealers are thicker.
- If you require heavy duty coverage, then you will need a concealer that is heavily pigmented.
~ FOUNDATION ~
Choosing a foundation is similar to that of a concealer. Once again, you must always try before you buy, and it should be near enough to your natural skin tone. A foundation is used to even out your skin tone.
What foundation should you get?
- If you have oily skin, choose one that is oil free or mattifying.
- If you have dry skin, choose one that is moisture rich.
- If you have combination skin, a cream to powder foundation may work best for you.
Once you've chosen a few shades that you think may suit, test it on your jawline (not your wrist or hand). If it blends in perfectly, it is the right shade. It is best to test it out in natural light. The right shade is one that you can't see because it blends in so well.
I recently saw this picture of Rita Ora and it is clear that her foundation is NOT suited to her skin tone. It is far too pale. This is what you are trying to avoid!
Remember, you want a shade that blends in well with your natural skin tone. You may want to mix two shades to get your perfect match. I hope the above points help when making your next purchase.